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Experienced Digital Marketing Innovator
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About me
I'm a SAAS Digital Marketer with a passion for blending creativity and technology to drive impactful marketing strategies. My expertise lies in digital marketing, demand generation, and account-based marketing (ABM), where I've consistently delivered results that fuel growth and optimize business operations.
In my current role as Director of Marketing Operations at ISAAC Instruments, I oversee our marketing technology stack, ensuring seamless integration and optimization across platforms. I lead initiatives in demand generation and ABM, crafting strategies that align with business goals and enhance customer acquisition. My work focuses on precise lead routing, robust field mapping, and nurturing key vendor relationships to drive high-quality leads and maximize conversion rates.
Previously, as a Digital Marketing Strategist at Maya HTT, I spearheaded digital campaigns that doubled website traffic and significantly boosted demand generation. I managed multi-channel marketing efforts, from corporate websites and social media to targeted ABM campaigns using Salesforce and Pardot. My ability to align marketing automation with sales processes earned me top awards from Siemens Digital Industries Software, including recognition for the best social marketing program and top marketing automation.
I am deeply committed to ABM, leveraging data-driven strategies to target and engage high-value accounts. My experience includes managing six-figure budgets for PPC campaigns on platforms like Google Ads, Bing, Facebook, and LinkedIn, all tailored to drive targeted traffic and generate leads. By integrating tools like Pardot and Salesforce, I've developed automated workflows that streamline operations and enhance the customer journey.
Inspired by Albert Einstein's philosophy of being of value, I approach every project with a focus on delivering measurable outcomes that benefit both the business and its customers. My extensive certifications in marketing and technology, including Salesforce and Google Analytics, equip me with the knowledge to stay ahead of industry trends and continuously innovate.
As the digital landscape evolves, I'm excited to continue driving innovative marketing strategies that deliver real impact. Let's connect and explore how we can collaborate to push the boundaries of digital marketing and demand generation.
